RECESSION PROOF

It's official. Nail polish is no joke in the serious growth sector of business during the recession period.

Seems it's been the top choice to stay pretty whilst relieving the GFC blues.

Please check this article by the Financial Times, that Elle could probably recycle as a beauty trending article... http://www.ft.com/cms/s/2/d041dd54-3cf8-11df-bbcf-00144feabdc0.html

As it turns out, in past recessions other beauty staples came out on top - but this time around nail varnish hit out as the savvy and extremely affordable way to keep up with dizzying rotation of fashion trends - possibly taking over actual accessories to become the must-have addition to the lastest outfit/look.

"...with sales reaching $35.5 billion at a manufacturing level."

At a manufacturing level.

In my experience, at least quadruple that figure for a final retail sales figure. So much for being trivial...

With everyone and their fav disposable-fashion outlet releasing their 'own' polish range - seems like the whole globe is attempting to cash in on this swing in consumer choice and momentum. (Aldo Shoes is the latest in a long line of retailers to launch a polish collection).

I know to me, it feels like everywhere I look it's nothing BUT polish - so this swelling trend doesn't surprise me at all.

It's a proud moment for the humble nail tech/manicurist.

For the full report and stats, get into ... http://www.prnewswire.com/news-releases/neither-lipstick-nor-face-makeup-this-time-women-turned-to-nail-polish-during-the-recession-according-to-kline-90083672.html

Other reports on this subject - http://www.shefinds.com/2010/the-right-color-nail-polish-is-this-years-status-symbol-just-like-in-middle-school/

http://www.piercemattiepublicrelations.com/beautydivision/2010/04/nail_polish_replaces_lipstick.html

Image courtesy of http://www.illamasqua.com/

BRONZ'D+MINX+LARUCHE=HOT

BRONZ'D did it up for Minx Nails at Laruche bar and supperclub on Wednesday night and.... it was official.

All the freshest came out to celebrate Bronz'd tanning+nails' foray into the Minx phenomenom.

There were models dressed by Project Runway's Juli Grbac and BO+ARRO boutique, Tracey Gillinder witnessed ...and then documented for Diary of a Shoe Addict

http://diaryofashoeaddict.blogspot.com/2010/04/get-your-saucy-minx-on.html

Angela Taylor, Chief Minx Master for Australia manned the pop-up nail bar and kept all the guests laced with a sneaky taster of what is to come at their next nail appointment and Brisbane's own Sunday Mail showed up to get in on the action

http://www.couriermail.com.au/news/galleries/social

Amber Long gave an extremely generous gift of a Jean Brown Gallery voucher as the lucky door prize and everyone left with swag bags stashed with serious goodies including Sara Happ cinnamon lip scrubs, cupcakes by Vas and complimentary Pilates sessions by Tina Gilbert.

Special thanks to Minx Australia, Sandra Robbins, Jessica Bruton and every single person that contributed to the success of this launch - it was literally a team effort - it would not have happened without all of you.

Onto the next one!

All images courtesy of Callie Marshall http://www.calliemarshall.com/

(more pics at http://www.facebook.com/home.php?#!/pages/Brisbane-Australia/bronzd-tanningnails/177587337391?ref=ts)

SHOP TIL YOU DROP

This month's SHOP TIL YOU DROP sees BRONZD given the big thumbs up, in their annual 'best shops directory', by Amber Long, owner of Jean Brown Gallery.

Reknown for her amazing stores, and her impeccable eye for stocking only the must-have luxury fashion brand items, Amber is consistently true to all things elegant and beautiful - including top-notch grooming.

Thanks for the devotion, Amber! BRONZD is devoted right back...