Thursday, September 9, 2010


Sydney Beauty Expo was at the weekend and it was L.A.R.G.E.

Literally, extremely large... any company that could even loosely associate itself with the beauty industry managed to wrangle a spot inside the monster Sydney Convention Centre, for 2 days of super-charged meet/greet/cop-our-stuff-there's-nothing-else-like-it-on-the-planet madness. 

The dynamic SwitchFunky team (myself included!) were in full effect shovelling the public what it demanded, with incredible brands like Minx Nails, Sara Happ lip products and Bellisima Gel flying out of the stand at ridiculous speeds.

Between the main SwitchFunky stand, that stayed 5-6 deep at the counter for the entire trade show, we also manned (or rather wo-manned...) the official Minx Manicure & Martini lounge - for which the appointment book was solidly jammed packed for the 2 days of trade exactly 45 mins after the doors opened on the first day.

The team held their collective breaths with heady anticipation to make honoured acquaintance with Minx Nails creators, Dawn Lynch-Goodwin and Janice Jordan - who, as it turns out, are 2 of the loveliest, most genuine women you could ever wish their stunning success for.  

Aaand, if that wasn't enough, SwitchFunky/Minx Nails also sponsored 6 fashion shows over 2 days, staking claim backstage, rounding out hair and makeup with an amazing array of Minx Nails designs that took models' grooming to perfect completion.

In short - we were gettin it in.

Special shoutouts to Peter and Lucy Lykissas, Angela Taylor, Kylie Clare and Marslie Smits for presenting the rest of the team with such an incredible opportunity to be involved with some of the most exciting products and companies on offer in the industry at the moment.


yes, indeed...

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