Body and face make-up illuminisers and bronzers have been around for eons.
Now it seems the spray tan industry is building on the concept.
St Tropez has coined the term 'pastel tans' for the new technique where your colour choice of 'illuminator' (rose, violet or gold) is layered over their 'wash off' solution.
This lovely lady who walked at Erdem, apparently had the mixture of silver and blue illuminator which transformed into a pale, icy glint. Gosh.
Not sure about all that prep and spraying and stickiness to look paler. Not sure at all.
I think I'll go with the custom colour they got into at ELLERY at RAFW.
ELLERY image via dailytelegraph.com.au