Thursday, January 19, 2012


MinxNails has, without question, had a revolutionary effect on the nail and beauty industry with their groundbreaking 'nail armour' patented strips. Since cracking the scene back in 2004, the company has skyrocketed into mainstream consciousness and beyond, taking prominent marketshare, from backwater nail shops to the runways of haute couture.

As the adage goes, imitation is the sincerest form of flattery, so enter a million (okay, maybe a hundred...) other enterprises coming up with copycat products. 

There comes a point, however, where original innovation inspires beyond imitation and certain exceptions are ushered to stand beside the industry standard. 

Even though I've been a Minx advocate for the last 2 years it's actually been available in Australia, I've found myself stuck on the same handful of designs regardless of the ever-widening range available. No amount of celebrity nail-tech collaborations with the brand has helped my plight. 

So what is one to do? Sometimes, look elsewhere. 

ncLA's nail wraps have gone the other way with design inspiration. Instead of staying within the beauty industry, they've partnered with LA-based luxury t-shirt line, Succession for the limited edition designs above. This is definitely something I can get with.  

ncLA's nail wraps are a little D.I.Y. product and are currently not available in Australia (but hey, neither were Minx for the first 5 years...). 
Hopefully these dope creative collaborations can help change that fact... (suggestion - sass+bide, Romance Was Born, Mary Katrantzou et al for ncLA???).

Full article over at

No comments:

Post a Comment