Wednesday, September 5, 2012


A La Mode

I kind of love Jin Soon Choi. Seems she's a purist after my own heart.

In telling of the inspiration of her new range, she very openly poo-poo'ed nail art and gel systems. Her reason for the classic colours? High fashion. 

"High fashion doesn't do glitter. But it is all about colour - beautiful colour - and high gloss without shimmer." 

2 separate collections - Quintessential are the colours that 'will never die' and 'will always be in', and A La Mode are the seasonal offerings. 

This first collection of A La Mode were named by Choi's fav runway girls - Karlie Kloss, Coco Rocha, Jamie Bochert, Caroline Trentini, Guinevere Van Seenus and Hyoni Kang. 

With 25 years in the biz with clients such as Italian Vogue and Prabal Gurung (and the thoroughbreds mentioned above...), seems Choi has absolutely no choice but to create high fashion. 

Images via

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