Monday, April 29, 2013
IT'S ABOUT TIME
When I first started doing nails, Creative Nail Design was the only brand any self-respecting technician would use.
That was a long time ago.
I started to lose interest when they discontinued their Pro-Heat topcoat and then I was done when they discontinued their complete nail polish range in favour of a concept they called 50/15 (50 standard colours, 15 effects all mixed and matched to create any colour you could ever want). It was meant to revolutionise nail polish colour collections forever. For most techs working day to day in a salon environment, it was a fail. Luckily for CND, Shellac launched not long after and brought them a whole new customer base.
Now this is their newest innovation - a 'weekly' polish with technology that apparently doesn't need a base coat.
With 62 initial colours and a topcoat, this is the product range that will hopefully replace the 50/15 polishes and reach out to customers that have (wisely) steered clear of gel polishes.
Fingers crossed they revive a few of the old faithful shades. There has been no better summer red on the planet than CND 'burn'...
Image via professionalbeauty.co.uk