ESSIE- NTIAL

New Essie.

Like the header says....

Incidentally, Essie have just been bought out by cosmetic monster, L'oreal. Could this mean we might finally get some decent distribution in our fair land??

All the juicy details from the finance world heavy-hitters, here http://www.crainsnewyork.com/article/20100421/SMALLBIZ/100429960

here http://www.nasdaq.com/aspx/stock-market-news-story.aspx?storyid=201004211306dowjonesdjonline000591&title=lorealto-buy-us-nail-varnish-company-essie-cosmetics

and here http://amlawdaily.typepad.com/amlawdaily/2010/04/essiedeal.html

and then from the fashion folk, here http://www.stylelist.com/2010/04/22/essie-loreal/

and here http://www.honeymag.com/2010/honeymag/loreal-usa-scoops-up-essie-nail-polish/