This 'nail polish is recession proof' thing is getting out of hand (...ummm).
Diet Coke (UK) is
bribing, offering a free Nails Inc polish to each customer that buys their weight in the delightful beverage. Each colour is named for the exciting major city it's hue invokes - beige London (hahaha), purple Paris, fuschia New York and red hot Milan.
image courtesy of http://popsop.com/34532