Wednesday, May 30, 2012


Fashion behemoth H&M are copping it for sending an irresponsible tanning message with their latest swimsuit print campaign.

Fuchsia bust-ilicious's tone is admittedly a little heavy-handed, but the rest looks sufficiently, summer-ily dope. From a purely aesthetic point, the campaign is fresh. 

Makes me want to get a crazy spraytan, buy a bikini from H&M and get to a freakin' tropical ocean, so I'd say H&M should be pretty happy with that as a result. 

In all seriousness, though, being 'sun safe' is really huge in the Australian consciousness, so the only realistic way anyone from this side of town is going to think you get that depth of tan is from a spray bottle. (Or here's a radical idea... maybe her skin tone is close to that colour sans tan?? just an idea...)

ANYHOO, here's a good message - if you're very very pale and you want to be very very tanned, get a (good) spray. They are not scary anymore. They are very responsible. And look hot. 

That is all. 

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